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beast consulting
Benchmark. Explore. Analyze. Strategize. Test.
For teams ready to put their strategies to the TEST.
it's 2024, do you know where...
you're losing money?!
you're making money?!
your opportunities lie?!
Collect, understand, and use your data
to increase marketing return on investment.
The BEAST Framework was built specifically to help businesses continuously increase their return on investment by implementing data-driven testing.
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*Minimum investment $7,500/mo for 6 months, then month to month.
program timeline
Days 1-30(ish)
1. Benchmark
Where are we today? Get everyone on the same page about KPIs. Double-check your tracking plans. Take benchmark numbers.
Days 101 - 180
5. test & track
Create a tracking plan and implement a selected test. Create dashboards for monitoring the tests and KPIs. Monthly meetings to review progress.
(if continued, the process begins to move faster from here, but repeats FOREVER)
Days 31 - 60(ish)
2. explore
Gather any relevant data. Competitive research, industry research, platform research, you name it... Anything you (or Brie) think will be valuable.
Days 61 - 75(ish)
3. analyze
Make sense of the data. Identify trends and outliers. Connect them to a story.
Days 76 - 100
4. strategize
Make decisions based on all of the data collected. Identify tactics to stop, scale, start, or sustain. Rank them in order of ease, potential impact, and time requirement.
put your numbers to work like a BEAST
If you're ready to set goals, create tests, and increase your ROI... You're in the right place!​
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When you choose BEAST Analytics to tackle your marketing analytics, you sign up to have Brie take you through the BEAST Framework.
The BEAST Framework is built to...
✅ Get you and your team on the same page when it comes to measurement, by clearly defining KPIs and correlating metrics
✅ Document your analytics setup for future-proofing and easy debugging
✅ Gather YOUR OWN benchmark data as well as relevant data on competitors, the industry as a whole, and the platforms you're using to inform future strategies
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✅ Identify opportunities for increased return on investments - this means finding where money is made and where money is lost
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✅ Determine which strategies to move forward with and how (start, stop, scale, sustain)
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✅ Create CONTROLLED and TRACKABLE tests
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✅ Make your data easy to access and understand moving forward, that way when your test is over, you can easily see if it worked
Are you ready to
Do Work?
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