Beast's Starting line
Just a quick note! Audits are required for every client.
Audits are the tool Brie uses to get an idea of your tech stack and the work needed if you choose to move forward with BEAST for GA4 Implementation.
The last thing we want is to make decisions based on bad or incomplete data.
What you CAN expect...
This audit is a thorough review process where Brie meticulously analyzes your Google Analytics 4 & Google Tag Manager setup, leaving no stone unturned.
Brie will examine every metric, dimension, and segment to ensure your analytics are not just operational, but optimal.
Our audit isn't a one-and-done report; it's a collaborative tool. We provide detailed documentation that becomes a vital resource for your team.
This includes clear guidelines and strategies that ensure your developers and marketers are on the same page, preventing any accidental changes in the backend that could disrupt your data flow.
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audit deliverables
GA4 Fundamentals Checklist
The majority of data issues come from overlooking the fundamentals.
Brie combs over your admin section with a fine tooth comb to uncover anything that may affect the collection, retention, and accuracy of your data and returns a graded checklist.
This is a full documentation of your GA4 & GTM (if applicable) properties. It's a detailed, easy-to-understand map of your current tracking setup.
It details what's being tracked, how it's being tracked, and most importantly, the effectiveness of each tracking event.
GA4 & GTM Mapping Document(s)
Are you ready to tackle Google Analytics 4? Then THIS is the resource you need.
Your website is unique. Your analytics should be too. Brie doesn't do cookie-cutter; she does tailor-made. Brie will go through your site and take note of any and everything that should be collected and tell you HOW she'd collect it.
**Brie will make recommendations primary using Google Tag Manager, but will also provide dataLayer code if preferred.
uh-ohs Brie has uncovered
🗓️
Duplicate events
💔
Incorrectly configured events
🕵️
Missing dimensions
👯
Double tracking due to multiple tags
❌
Incorrectly marked conversions
🤨
Poorly setup UTMs
🪪
Passing personaly identifiable information
💸
Unconfigured & misconfigured ecommerce
📍
Unconfigured & misconfigured cross-domain tracking
🤷
Untagged pages
read the case study
the investment
Audit
starting at $3,000
This is the choice for you IF
✅ You just want to have your GA4 double-checked
✅ You feel like you are missing data
✅ You want your setup documented
✅ You have a team that can review any issues Brie finds
✅ You know you're going to have Brie do your implementation
ga4 Implementation
Need GA4 implemented or reconfigured? Not sure how to make the changes suggested by Brie? No worries, she's got you!
Since every site is different and requires different work,
implementation costs cannot be quoted without an audit.
& you should know a few things:
⚙ Brie primarily works in Google Tag Manager
⚙ Brie will RARELY go into the backend of your website
⚙ Any dataLayer code that needs to be added/deployed will need to be done by a developer (don't have one? Brie can bring in and manage a colleague, just let her know)
⚙ Implementations include a period of testing and monitoring
⚙ You will receive an updated mapping document for internal reference
